Ever thought about what makes a sportsbook actually grow? True, you have advertisements, bonuses, and marketing programs. But what’s the core engine behind sportsbook growth?
The answer is simple: affiliates
Not only do affiliates bring more customers, but they also play a role in expanding the sportsbook’s revenue and brand.
However, building a sportsbook affiliate management system is difficult – think of it as cultivating a garden! Just as you need consistency, gardening tools, and knowledge of plants to create a beautiful garden, you similarly need consistency, proper management tools, and market knowledge to build a successful affiliate network.
Interested in making your sportsbook grow exponentially? Here’s a deep dive into what affiliate networks actually are, and how you can successfully create one!
What Is a Sports Betting Affiliate Program?
Sports betting affiliate programs basically mean creating a system of affiliates that can be properly managed and expanded. Affiliates are people involved in the promotion, marketing, and customer acquisition for a sportsbook. Examples can include bloggers, website owners, influencers, and celebrities. Sportsbooks pay these affiliates a performance-based commission for referrals.
Creating a profitable sportsbook affiliate program results in a steady stream of incoming customers and players for sportsbooks. Here are the basic steps that you need to keep in mind…
Start Your Sportsbook Affiliate Network With These Simple Steps
How To Build a Profitable Sportsbook Affiliate Program.
| Step | Action | Key Detail |
|---|---|---|
| 1 | Choose Your Objectives | Select objectives for your affiliate program |
| 2 | Choose a Good Software | Select a robust yet scalable software |
| 3 | Select a Commission Model | Choose wisely – CPA, Revshare, or Both? |
| 4 | Start Recruiting Affiliates | Expand your affiliate circle gradually |
| 5 | Provide Support Tools To Affiliates | Offer them good marketing and registration tools |
| 6 | Regulate Affiliate Actions | Ensure that your affiliates obey local laws |
| 7 | Cultivate Long Term Affiliate Relations | Make sure that you are diligent, transparent, and trustworthy |
| 8 | Expand For The Future | Upgrade your software, increase your business reach! |
Step 1: Choose Your Objectives
The first step for building a sports betting affiliate program is to decide what you want to achieve.
Do you want bettors from high-end categories, or are you targeting players who bet casually? Which sports would you like to cover as a sportsbook operator? Basketball? Horse Racing? Cricket? Which geographical region are you planning to get customers from, and which demographic are you planning to target?
Once you have finalized on a list of basic objectives that you want to achieve for your sportsbook customer acquisition, you can go on and proceed to model your sportsbook affiliate program in a much more efficient way.
Step 2: Choosing a Proper Software Platform
Once you have finalized your objectives, you will need to select a software platform for your ideal sportsbook affiliate program. A proper affiliate management software will help you easily interact with your affiliates.
An ideal sportsbook software helps you in launching multiple promotional campaigns, allows recruitment of sub-affiliates to increase brand reach, supports multi-currency payments, enables tracking and analysing affiliate performance, and provides a multilingual interface to adapt to regional player demands.
You can contact a reputable tech provider like GammaPlus to purchase a robust affiliate management software.
Step 3: Selecting a Robust Commission Model
Purchasing software is simply not enough – you need to create a revenue-sharing or commission model to keep your affiliates incentivized for performing and bringing in new customers.
Here are the two forms of commission models that affiliate management programs often use –
Revenue Share (RevShare) Model
You provide a fixed percentage of the revenue from registered players who have been referred and are still playing within the sportsbook.
CPA (Cost Per Acquisition) or a Cost Per Lead (CPL) Model
This model pays a flat amount for every referred player who either registers (under the CPA model) or a referred player who provides a data lead (under the CPL Model).
A Combination of Revshare and CPA Models
For a sustainable revenue stream, flexibility, and long-term partnerships.
Level-Based Rewards System
For rewarding high-performing affiliates
When deciding upon the commission system, you need to be careful, as an inefficient commission system can be prone to fraud.
Step 4: Starting Affiliate Recruitment
Recruiting the right affiliates from the right places through the right onboarding process matters a lot in expanding your affiliate network.
You can recruit from the following channels –
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- Reaching out to social media and internet personalities.
- You can also list your sportsbook on online affiliate recruitment portals or on social media to attract potential new affiliates.
- Another effective way to contact potential new affiliates is by reaching out to them during industry events.
Before finalizing potential affiliate candidates, please ensure that you have the following –
-
- A proper background check to eliminate scammers or unreliable people
- A smooth and easy onboarding system so that affiliates don’t face hassles during recruitment.
- A system of onboarding bonuses to increase the chances of recruitment.
Step 5: Providing Affiliate Support and Marketing Tools
Like any other business and marketing team, affiliates need a set of tools to function effectively for marketing purposes – this includes advertisements and social media promotional materials for different sportsbook marketing campaigns, emails and recipient lists for email marketing, target links for sending new players to desirable sportsbook web channels, and branding toolkits/seasonal promotion kits for targeted player referrals.
If you have robust sportsbook software, you can easily manage these marketing materials and assign them to the respective affiliates.
Step 6: Regulating Sportsbook Affiliate Performance
We need to be increasingly careful about how our affiliates interact with players and how they promote the sportsbook. You need to set clear rules for affiliates to ensure compliance with local laws. Affiliates need to have a clear set of countries that they know they are allowed to target. During sportsbook promotions, you need to comply with the local advertisement laws regarding iGaming. Affiliates also need to ensure that a player’s data is protected and that there is no inflow of dubious traffic or revenue abuse. You also need to ensure that your affiliates are not engaging in any kind of scams or affiliate abuse.
This task can seem daunting and risky, but it can be easily solved by hiring a manager/compliance overseer.
Step 7: Cultivate Long-Term Relations With Affiliates
Once your affiliate system is up and running, you need to solidify it by ensuring that your affiliates keep up their performance. This can be achieved through cultivating long-term business relationships with affiliates.
Here are a few ways through which you can achieve trust –
- Clearly display your affiliate statistics, including signup rates, payment history, and the amount of outstanding commissions. You can do this by offering affiliates a detailed dashboard or digital reports.
- Another way is by paying your affiliates in a timely and fair manner, ensuring that they trust you regarding finance.
- Having a swift dispute resolution mechanism to avoid any unnecessary conflicts or system lags.
This helps your sportsbook affiliate management program have a dynamic core, which is driven by mutual trust between affiliates and the sportsbook.
If you want to grow your sportsbook affiliate system, you need to first check on its progress. Before expanding, you need to sort high-performing affiliates and determine which countries/sports yield the greatest revenue. You need to calculate and track the lifetime value of players – this will help you work on player retention and plan for new marketing campaigns.
Once you have determined the above factors, you can go and expand/adapt your business. You can reward meritorious affiliates, acquire better marketing tools, and plan to target new sports and geographical areas!
When it comes to creating sportsbook affiliate management systems, GammaPlus ensures that we combine precision, flexibility, and convenience to provide you with the ultimate affiliate management program. GammaPlus offers automatic commissions calculators, multi-regional support, link tracking systems, and much more. We ensure that your scalable affiliate program can easily expand and diversify without any hassles. Our robust sportsbook affiliate management system offers an excellent way to manage and grow your sportsbook affiliate network.
Here are a few additional key points that make our affiliate management system stand out –
- Diligent regulatory compliance
- Seamless multi-channel integration
- Anti-fraud tools
- On-demand API integrations
- Centralized admin panel
- Dynamic commission models
- On-demand customized integrations
- Diligent post-launch support
Frequently Asked Questions
What is a Sports betting affiliate marketing management system?
A sportsbook/sports betting affiliate management system basically manages the activities and performances of the affiliates who are engaged in sportsbook promotion.
What can be classified as the core features of sportsbook affiliate management systems
The basic features of sportsbook affiliate management systems include onboarding systems, a performance tracker, sub-tier affiliate management tools, compliance tools, and anti-fraud systems.
How to build a profitable sportsbook affiliate management program?
You can build a profitable affiliate management program by setting business goals, choosing an affiliate software, deciding on commission, recruiting affiliates, providing them with support tools, setting regulations, and gradually upscaling your network.
How can sportsbook affiliates have a higher marketing performance?
To make your sportsbook affiliates perform better, offer them pre-made and fresh marketing content, deep links, attractive landing pages, and solid campaign ideas.
Does GammaPlus create affiliate program sportsbook systems?
Yes, GammaPlus offers dynamic sportsbook affiliate management systems with multiple benefits, including scalable structure, performance tracking systems, multi-geo location support, and anti-fraud tools.
How does GammaPlus ensure transparency in its affiliate management system?
GammaPlus displays affiliate-related data, including lead conversions and clicks, clearly, making it easier to track progress. In addition, it also displays clear data on performance and payments, helping build transparency and trust.
