Turnkey sportsbook solutions have become an indispensable asset in the iGaming market today. These ready-to-launch yet powerful and scalable solutions are slowly becoming the backbone of the online sports betting industry.
Today, the rapidly growing online sports betting industry is bound to cross more than USD 80 Billion by 2030, and turnkey sportsbook software is playing an essential role in the growth.
This blog is a complete guide turnkey sportsbook blog. You’ll get an in-depth understanding of what a turnkey solution is, how it is set up, and what are its advantages.
What is a Turnkey Sportsbook Software Solution
A turnkey sportsbook software solution is a pre-built, ready-to-launch software solution that can be deployed within a few weeks. The solution comes with a customizable front-end and a robust back-end.
The legally compliant software offers a myriad of the essential features that are required to run online sportsbook operations including the risk management, payment gateways, player account management, real-time odds, gamification, bonus systems, unified wallet system, and more –
If you’re just beginning your journey into the iGaming world, a turnkey solution is also more convenient than a bespoke/custom sportsbook solution. You don’t need to be a technical expert to develop or maintain it, and it is also cheaper to invest in terms of both time and money
Online Sportsbook Solutions : The Benefits
There are several benefits of turnkey sportsbook software solutions which include –
Quick Market Entry
A turnkey sportsbook solution offers a quick launch and market entry because providers don’t have to create the software from scratch. You can launch a turnkey solution within weeks.
Freedom For Customizations
You can make changes on the front-end according to your business requirements. Operators have more control over the customizations and integrations.
Budget-friendly And Profitable Option
Turnkey sportsbook software solutions are usually cost-efficient because they have lesser long-term and short-term costs as compared to other types of sportsbook software.
Reliable and Convenient Solutions
Turnkey solutions have a variety of operational benefits including easy scalability, pre-tested software features, availability of dedicated support, and readiness in adaptability.
Easy Legal Compliance
With turnkey solutions, it is really easy to deal with licensing and compliance regulations because the provider usually assists you to get all the required licenses seamlessly.
Sportsbook Turnkey Platform Solutions : Basic Features
There are some basic features that define online turnkey sportsbook software solutions. These include –
Reporting And Analytics Tools
These offer reports and data on a player’s playing history, transactional details, and betting details.
Player Engagement Tools
Helps you track all your players as well as their major and minor activities on your platform.
Agent/Affiliate Systems
Integrated tools allow affiliate management in a smooth manner.
Customer Relationship Management Tools
These help in resolving customer disputes, help in collecting and segmenting user data, and assist in implementing promotional marketing actions.
Content Management Systems
These tools are used to update the sportsbook content and manage promotional messaging.
Anti-fraud Systems
These help in ensuring operational safety and help you keep your solution secure.
Multiple Payment Gateways
Major payment gateways are integrated into the sportsbook to ensure smooth financial transactions.
Responsible Gambling Tools
These help in responsible and sustainable player behavior – examples include self-exclusion tools, bet limits, behavior tracker.
Cryptocurrency Support
Sportsbook solutions support a variety of cryptocurrencies including Bitcoin, Solana, Ethereum and more.
Odds Integrations
Dynamic and precise odds-display tools are integrated into software to provide players with the updated odds in real-time.
Admin Back Office
A back office system is required to manage operational control, risk analysis, and player data reporting.
Bonuses and Player Rewards
Multiple forms of bonus and player rewards are offered in an online sportsbook including welcome bonus, birthday rewards, and daily login bonus.
Gamification Mechanisms
These tools increase player interest through increased engagement and these include leaderboards and VIP systems
Risk Management Tools
These include mechanisms for risk management during sportsbook management operations including odds management, liability control measures, and customised risk rules.
Varied Bet Types
You can offer a variety of dynamic bet types such as Parlay, Over and Under, etc including in-play betting and pre-match betting tools.
Integrated Wallet System
A unified wallet system ensures a comfortable payment experience without the need to switch between different bank accounts.
How is a Turnkey Sportsbook Solution Launched ?
Here are a few basic steps on how a turnkey sportsbook solution is created and launched by software providers
Client Requirement Acquisition
The platform providers communicate with the client and acquire their technical needs, business aims, and creative specifications. This helps in creating the desired turnkey sportsbook project.
Market Analysis & Ideation
The sportsbook platform providers do a thorough analysis of the target market and then proceed with brainstorming for generating potential ideas for final project goals.
UI/UX Design Selection
A customised UI/UX platform is selected by the clients with consultation from providers which ensures desired brand resonance, seamless player experience, and multi-platform compatibility.
Customised Branding
This step includes customising the sportsbook platform interface design according to the client’s brand requirements and ensuring a unique user-friendly look.
Module Integration
The platform providers integrate the sportsbook module features into the sportsbook platform – these features include odds management tools, security tools, and CRM features.
3rd Party Integration
Integration of 3rd party features including payment gateways, live odds display features, and CMS features. This helps in enhancement of services offered by the operator.
Testing & QA
Rigorous testing is done by the provider’s quality assurance team to eliminate any potential development lapses and bugs – this step assures technical dependability, regulatory compliance, and operational capacity.
Deployment Process
After testing out the software and ensuring its preparedness, the sportsbook is then launched by the provider and the operator onto the target market.
Post Launch Support
The platform provider offers diligent post launch support to eliminate any remaining bugs, integrate updates, and act on customer feedback. It also helps in maintaining scalability in the long run.
How To Choose a Good Sportsbook Solutions Provider
When conducting research for choosing a good sportsbook provider, there are multiple factors that you need to keep in mind while researching for a good sportsbook solutions provider. These factors include –
Performance history of the providers
It is important to check the track record and the portfolio of the providers that you are considering for turnkey sportsbook development. At GammaPlus, we have served more than 600 businesses located in more than 45+ countries. Till date, we have successfully deployed more than 80 sportsbooks.
The available sportsbook features/integrations
You need to check whether the providers are offering the integrations and features that you may require in your sportsbook – some examples include a favored payment gateway, cryptocurrency support, or a particular anti-fraud feature.
The quality of post-launch support
You need to check whether the provider is offering extensive and real time post-launch support for your turnkey sports betting solution.
Odds providers
You need to ensure you get the best odds for your players. At GammaPlus, we aim to offer top-grade odds integrations from top providers in our turnkey solutions.
The coverage scope of markets and sporting events
You need to check whether the sportsbook provider is offering coverage of your desired sports in your desired betting markets. This helps in making informed business decisions based on market familiarity.
Regulatory Trend Familiarity
You need to ensure that the providers are familiar with the current regulatory trends in the markets that you plan to target. This ensures proper legal compliance.
Potential anti-fraud /risk management features
A good provider offers extensive security features and risk management tools in turnkey sportsbook software solutions. At GammaPlus, we offer comprehensive risk management and security tools including KYC, 2YC digital security tools, and Anti Money Laundering measures.
Omni-channel compatibility
This is also an important factor. Operators need to ensure that the sportsbook software can effortlessly function across various devices (mobiles, PCs, etc) and also across various web browsers and operating systems.
How Much Does A Turnkey Ready-Made Sportsbook Platform Usually Cost ?
The exact figure for a turnkey sportsbook solution may be difficult to determine due to varying operator expectations, market fluctuations, and pricing policies.
There are multiple factors that determine the price of the sportsbook solution including –
The nature and amount of integrations & customisation
The type of platform interface modification
The kind of software technology used
The number of betting markets covered
Licensing and regulatory obligations
GammaPlus : One Of The Leading Turnkey Sportsbook Solutions Providers
GammaPlus is a leading provider of turnkey iGaming sports betting solutions with more than 14 years of market experience – we have an expertise in covering 70,000 monthly events and more than 100 betting markets around the globe. We not only focus on providing a secure, reliable, and dynamic software solution, but we also ensure that it is eye-catching, smooth, and future-ready. Even after launch, our dedicated team of more than 500 professionals ensure that your software runs without any bugs
Here are a few key points which make us stand out in the online turnkey sportsbook solutions industry –
Expertise in ensuring legal compliance and proper licensing
Partnership with top-rated odds providers
Multiple payment gateways with cryptocurrency support
Dedicated Risk Management mechanisms
Low GGR
Realistic and quick launch timeframe
Custom PAM integration
Frequently Asked Questions
What is an online turnkey sportsbook solution ?
An online turnkey sportsbook software solution is a pre-built software used to operate an online betting platform. It controls the essential features in the sports betting operation including payments, risk management, analytics etc.
How is turnkey different from a custom solution ?
While custom solutions are built from scratch, turnkey sports betting solutions are ready-made and can be launched with a few modifications.
Are turnkey sportsbook platforms legal ?
While local regulations may vary, many countries are legalising and accepting online sports betting platforms including the UK, Australia, Canada, and Mexico, along with several states of the USA.
How long does it take to launch a turnkey ready-made sportsbook platform ?
While it depends on the nature of customisations and number of integrations, it usually takes a few weeks to launch a turnkey sportsbook solution.
How can GammaPlus help me in deploying a turnkey sportsbook solution ?
GammaPlus is with you at every step of your journey – we provide proper consultation before proceeding with the sportsbook design. We take great care in ensuring that the operator needs are met during the sportsbook construction process. Furthermore, we also provide dedicated post launch support to our customers after the finished software is deployed.